Wernick launches new Christmas advert: Accommodating Generations

Wernick is proud to announce the release of its second annual Christmas advert, which premiered on Monday, 4th December. Building on the success of last year’s Accommodating Christmas, this year’s campaign tells a touching, multi-generational story of inspiration, career growth, and the enduring connection between family and Wernick’s values.

The advert follows a young boy who idolises his father, a dedicated Wernick employee. Captivated by construction and his toy forklift, the child’s passion blossoms during a factory tour. Years later, he follows in his father’s footsteps, beginning an apprenticeship at Wernick and ultimately becoming a senior role. The narrative reaches its emotional peak with the son presenting his father with an unforgettable Christmas gift, symbolising the lasting bonds of family and heritage.

Produced in-house, the video reflects Wernick’s commitment to fostering internal talent. Wernick employees are involved throughout the process, and the son of a marketing team member plays the starring role of the young child.